Best of 2026

Best CRM Software

8 tools compared for sales teams and growing businesses

1

HubSpot

Grow better with HubSpot

7.3DS Score
Free PlanFrom $20/mo
FreeFree
Starter$20.00
ProfessionalCustom
EnterpriseCustom
Very easy to use even for first-time users with intuitive interface
Powerful automation streamlines sales and marketing tasks
Excellent integration with other tools and within hubs
High cost for Professional/Enterprise tiers with onboarding fees
Complex pricing structure based on seats, contacts, credits
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2

Zoho CRM

AI-powered CRM that streamlines sales, marketing, and customer operations for 300K+ businesses.

7.2DS Score
From $14/mo
Enterprise$40.00
Ultimate$52.00
FreeFree
Standard$14.00
Professional$23.00
Affordable & scalable pricing
Highly customizable
Seamless Zoho integrations
Steep learning curve
Complex setup/customization
Visit Zoho CRM →Full ReviewAlternatives
3

Freshworks

AI-powered CRM platform for sales teams with automation, pipelines, and insights.

7.1DS Score
From $18/mo
FreeFree
Growth$18.00
Pro$47.00
Enterprise$83.00
Generous free plan
Intuitive interface
Strong AI capabilities
Limited customization on lower plans
Single pipeline in Growth
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4

Pipedrive

The easy and effective CRM for closing deals

7.1DS Score
From $24/mo
Lite$24.00
Growth$49.00
Premium$79.00
Ultimate$99.00
Intuitive drag-and-drop pipeline that's easy for new users to adopt
Powerful workflow automations save time on repetitive tasks
Excellent visibility into sales team activities and performance
Limited advanced reporting requires custom workarounds or upgrades
Customer support response times can be slow for non-enterprise users
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5

Apollo.io

The only platform you need to hit your number

6.8DS Score
Free PlanFrom $59/mo
FreeFree
Basic$59.00
Professional$99.00
Organization$149.00
Access to verified emails and direct dials from 275M+ contacts reduces manual research by 60%
Advanced filters like tech stack and hiring signals enable laser-targeted lists
Seamless Salesforce integration keeps data synced automatically
Data accuracy inconsistent for international contacts and outdated info leads to bounces
Steep learning curve with overwhelming options for new users
Visit Apollo.io →Full ReviewAlternatives
6

Close CRM

The Sales CRM That Does the Work For You

6.8DS Score
From $9/mo
Solo$9.00
Essentials$35.00
Growth$99.00
Scale$139.00
Intuitive interface & fast setup
Strong customer support
Built-in communication tools reduce app switching
Limited customization in lower tiers
Advanced reporting requires higher plans
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7

Salesforce

The world's #1 AI CRM

6.7DS Score
From $25/mo
Free SuiteFree
Starter Suite$25.00
Pro Suite$100.00
Enterprise$175.00
Unlimited$350.00
Agentforce 1 Sales$550.00
Customizable workflows reports and dashboards fit any sales process Capterra
Powerful pipeline tracking with end-to-end sales visibility Capterra
Seamless integrations with external tools and AppExchange Capterra
Steep learning curve requires technical admins Capterra
Expensive especially with add-ons for small teams Salesforce Pricing
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8

Keap

CRM & automation for small businesses

5.1DS Score
From $299/mo
1500 contacts$299.00
2500$335.00
4000$383.00
6500$449.00
powerful automation
all-in-one platform
strong small business focus
high starting price
contact-based scaling increases costs
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