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CRM

Apollo.io

The only platform you need to hit your number

6.8/10★ 4.7/5Free plan availablefreemium

Apollo.io is an AI-powered sales intelligence platform that provides access to a massive B2B contact database, advanced prospecting filters, and multi-channel engagement tools for outbound and inbound sales teams. It enables precise lead targeting, automated sequences, data enrichment, and CRM integrations to streamline the entire go-to-market process. Ideal for sales and marketing teams seeking an all-in-one solution to replace multiple point tools and accelerate pipeline growth.

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Key Features

✓
AI features
✓
API access
✓
Built-in calling
✓
Contact management
✓
Email integration
✓
Free plan
✓
Lead scoring
✗
Mobile app
✓
Pipeline management
✓
Reporting & analytics
✓
Third-party integrations
✓
Workflow automation

Pricing

Free
Free
75 credits/mo, 2 sequences, basic filters, AI assistant (5 chat limit)
Basic
$59.00/mo
2,500 credits/mo, unlimited sequences, CRM integrations, waterfall enrichment
Professional
$99.00/mo
4,000 credits/mo, A/Z testing, 6 intent topics, 4,000 mins call recordings
Organization
$149.00/mo
6,000 credits/mo (min 3 seats), 12 intent topics, 8,000 mins call recordings, SSO, advanced security

Pros

  • +Access to verified emails and direct dials from 275M+ contacts reduces manual research by 60%
  • +Advanced filters like tech stack and hiring signals enable laser-targeted lists
  • +Seamless Salesforce integration keeps data synced automatically
  • +Combines prospecting, outreach, and automation in one platform saving stack costs
  • +Intent data and AI recommendations improve targeting effectiveness

Cons

  • −Data accuracy inconsistent for international contacts and outdated info leads to bounces
  • −Steep learning curve with overwhelming options for new users
  • −Credit system hard to predict leading to unexpected overage costs
  • −Bulk operations like imports alter job titles or limit to 25 at a time
  • −Performance slows during peak hours or on lower-end devices

Compare Apollo.io vs...

Apollo.iovsClose CRMApollo.iovsFreshworksApollo.iovsKeapApollo.iovsZoho CRMApollo.iovsHubSpotApollo.iovsPipedriveApollo.iovsSalesforce
See all Apollo.io alternatives →Full Apollo.io pricing breakdown →

Frequently asked questions

What is Apollo.io?

Apollo.io is an AI-powered sales intelligence platform that provides access to a massive B2B contact database, advanced prospecting filters, and multi-channel engagement tools for outbound and inbound sales teams. It enables precise lead targeting, automated sequences, data enrichment, and CRM integrations to streamline the entire go-to-market process. Ideal for sales and marketing teams seeking an all-in-one solution to replace multiple point tools and accelerate pipeline growth.

How much does Apollo.io cost?

Apollo.io offers a free plan. Paid plans start at $59/month.

Does Apollo.io have a free plan?

Yes, Apollo.io offers a free plan.

What are the best Apollo.io alternatives?

Top alternatives compared with Apollo.io include Close CRM, Freshworks, Keap.