Comparison

PipedrivevsApollo.io

Pipedrive and Apollo.io are both popular crm tools, but they take different approaches. Pipedrive offers plans from $14.00/mo and positions itself as "the easy and effective crm for closing deals". Apollo.io offers a free plan and bills itself as "the only platform you need to hit your number". Here's how they compare across features, pricing, and real-world strengths.

Pipedrive

Rating4.4/5
Starting Price$14/mo
Modelfree-trial
Visit Pipedrive →

Apollo.io

Rating4.7/5
Starting PriceFree
Modelfreemium
Visit Apollo.io →

Feature Comparison

FeaturePipedriveApollo.io
AI features✓✓
API access✓✓
Built-in calling✓✓
Contact management✓✓
Email integration✓✓
Free plan✗✓
Lead scoring✓✓
Mobile app✓✗
Pipeline management✓✓
Reporting & analytics✓✓
Third-party integrations✓✓
Workflow automation✓✓

Pipedrive Pricing

Lite
2,500 leads+deals per seat (up to 300k), 30 custom fields, 15 reports per user, no automations
$24.00/mo
Growth
5,000 leads+deals per seat (up to 300k), 100 custom fields, 50 reports per user, 50 automations
$49.00/mo
Premium
15,000 leads+deals per seat (up to 300k), 300 custom fields, 250 reports per user, 150 automations, includes LeadBooster/Projects/Smart Docs
$79.00/mo
Ultimate
20,000 leads+deals per seat (up to 300k), 500 custom fields, 500 reports per user, 250 automations, advanced security
$99.00/mo

Apollo.io Pricing

Free
75 credits/month, 2 sequences, basic filters, 250 daily emails
Free
Basic
Unlimited sequences, advanced filters, 1 mailbox/user, 5 workflows/team, CRM integrations
$59.00/mo
Professional
Unlimited mailboxes (Gmail/Microsoft +5 SMTP), unlimited daily emails, US dialer, 50 workflows/team, call recordings (4000 mins)
$99.00/mo
Organization
Unlimited mailboxes (Gmail/Microsoft +15 SMTP), international dialer, SSO, customizable reports, 500 workflows/team, min 3 users recommended
$149.00/mo

Pipedrive

Pros

  • +Intuitive drag-and-drop pipeline that's easy for new users to adopt
  • +Powerful workflow automations save time on repetitive tasks
  • +Excellent visibility into sales team activities and performance
  • +Seamless email integration with open tracking and templates
  • +Strong API and 500+ integrations for custom workflows
  • +Visual deal tracking helps prioritize high-value opportunities

Cons

  • −Limited advanced reporting requires custom workarounds or upgrades
  • −Customer support response times can be slow for non-enterprise users
  • −Add-ons significantly increase total costs beyond base pricing
  • −Usage limits on leads/deals force top-ups or upgrades for high-volume teams
  • −Complex search and filtering lacks advanced options

Apollo.io

Pros

  • +Access to verified emails and direct dials from 275M+ contacts reduces manual research by 60%
  • +Advanced filters like tech stack and hiring signals enable laser-targeted lists
  • +Seamless Salesforce integration keeps data synced automatically
  • +Combines prospecting, outreach, and automation in one platform saving stack costs
  • +Intent data and AI recommendations improve targeting effectiveness

Cons

  • −Data accuracy inconsistent for international contacts and outdated info leads to bounces
  • −Steep learning curve with overwhelming options for new users
  • −Credit system hard to predict leading to unexpected overage costs
  • −Bulk operations like imports alter job titles or limit to 25 at a time
  • −Performance slows during peak hours or on lower-end devices

The Verdict

Pipedrive and Apollo.io are neck and neck — both score within a fraction of each other on our DuelStack rating. Pipedrive stands out for intuitive drag-and-drop pipeline that's easy for new users to adopt, while Apollo.io edges ahead on access to verified emails and direct dials from 275M+ contacts reduces. On budget alone, Apollo.io wins (starts at $59/mo). Either is a solid choice — pick the one that fits your workflow.