Feature Comparison
| Feature | Pipedrive | Keap |
|---|---|---|
| AI features | ✓ | ✗ |
| API access | ✓ | ✓ |
| Built-in calling | ✓ | ✓ |
| Contact management | ✓ | ✓ |
| Email integration | ✓ | ✓ |
| Free plan | ✗ | ✗ |
| Lead scoring | ✓ | ✓ |
| Mobile app | ✓ | ✓ |
| Pipeline management | ✓ | ✓ |
| Reporting & analytics | ✓ | ✓ |
| Third-party integrations | ✓ | ✓ |
| Workflow automation | ✓ | ✓ |
Pipedrive Pricing
Lite
2,500 leads+deals per seat (up to 300k), 30 custom fields, 15 reports per user, no automations
$24.00/mo
Growth
5,000 leads+deals per seat (up to 300k), 100 custom fields, 50 reports per user, 50 automations
$49.00/mo
Premium
15,000 leads+deals per seat (up to 300k), 300 custom fields, 250 reports per user, 150 automations, includes LeadBooster/Projects/Smart Docs
$79.00/mo
Ultimate
20,000 leads+deals per seat (up to 300k), 500 custom fields, 500 reports per user, 250 automations, advanced security
$99.00/mo
Keap Pricing
1500 contacts
$299.00/mo
2500
$335.00/mo
4000
$383.00/mo
6500
$449.00/mo
Pipedrive
Pros
- Intuitive drag-and-drop pipeline that's easy for new users to adopt
- Powerful workflow automations save time on repetitive tasks
- Excellent visibility into sales team activities and performance
- Seamless email integration with open tracking and templates
- Strong API and 500+ integrations for custom workflows
- Visual deal tracking helps prioritize high-value opportunities
Cons
- Limited advanced reporting requires custom workarounds or upgrades
- Customer support response times can be slow for non-enterprise users
- Add-ons significantly increase total costs beyond base pricing
- Usage limits on leads/deals force top-ups or upgrades for high-volume teams
- Complex search and filtering lacks advanced options
Keap
Pros
- powerful automation
- dedicated support
- all-in-one platform
- strong small business focus
Cons
- high starting price
- contact-based scaling increases costs
- US-centric features like text
The Verdict
Pipedrive takes this one with a DuelStack Score of 7.1/10 vs 5.1/10. It particularly excels at intuitive drag-and-drop pipeline that's easy for new users to adopt. That said, Keap is the better pick if you need powerful automation.