Comparison
Apollo.iovsFreshworks
It's a tie
Apollo.iovsFreshworks
Apollo.io and Freshworks are neck and neck — both score within a fraction of each other on our DuelStack rating. Apollo.io stands out for access to verified emails and direct dials from 275M+ contacts reduces, while Freshworks edges ahead on generous free plan. On budget alone, Apollo.io wins (starts at $59/mo). Either is a solid choice — pick the one that fits your workflow.
Apollo.io
Freshworks
Feature Comparison
| Feature | Apollo.io | Freshworks |
|---|---|---|
| AI features | ✓ | ✓ |
| API access | ✓ | ✓ |
| Built-in calling | ✓ | ✓ |
| Contact management | ✓ | ✓ |
| Email integration | ✓ | ✓ |
| Free plan | ✓ | ✓ |
| Lead scoring | ✓ | ✓ |
| Mobile app | ✗ | ✓ |
| Pipeline management | ✓ | ✓ |
| Reporting & analytics | ✓ | ✓ |
| Third-party integrations | ✓ | ✓ |
| Workflow automation | ✓ | ✓ |
Apollo.io Pricing
Freshworks Pricing
Apollo.io
Pros
- Access to verified emails and direct dials from 275M+ contacts reduces manual research by 60%
- Advanced filters like tech stack and hiring signals enable laser-targeted lists
- Seamless Salesforce integration keeps data synced automatically
- Combines prospecting, outreach, and automation in one platform saving stack costs
- Intent data and AI recommendations improve targeting effectiveness
Cons
- Data accuracy inconsistent for international contacts and outdated info leads to bounces
- Steep learning curve with overwhelming options for new users
- Credit system hard to predict leading to unexpected overage costs
- Bulk operations like imports alter job titles or limit to 25 at a time
- Performance slows during peak hours or on lower-end devices
Freshworks
Pros
- Generous free plan
- High user ratings
- Intuitive interface
- Strong AI capabilities
- Affordable pricing
- Excellent integrations
- Responsive support
- Omnichannel communication
Cons
- Limited customization on lower plans
- Single pipeline in Growth
- AI advanced features Enterprise-only
- Can get pricey for large teams
- Some features as add-ons
- Learning curve for advanced workflows
- Reporting limitations in base plans
Why we landed here
Apollo.io and Freshworks are neck and neck — both score within a fraction of each other on our DuelStack rating. Apollo.io stands out for access to verified emails and direct dials from 275M+ contacts reduces, while Freshworks edges ahead on generous free plan. On budget alone, Apollo.io wins (starts at $59/mo). Either is a solid choice — pick the one that fits your workflow.
The DuelStack Score (1–10) weights feature breadth (25%), pricing value (25%), pros/cons ratio (20%), tier flexibility (15%), and maturity + user rating (15%). Last updated June 2026.
Get notified when Apollo.io or Freshworks pricing changes
Plus weekly DuelStack intel — deals, new tools, and pricing alerts. No spam.
Frequently asked questions
Which is better, Apollo.io or Freshworks?
Apollo.io and Freshworks are neck and neck — both score within a fraction of each other on our DuelStack rating. Apollo.io stands out for access to verified emails and direct dials from 275M+ contacts reduces, while Freshworks edges ahead on generous free plan. On budget alone, Apollo.io wins (starts at $59/mo). Either is a solid choice — pick the one that fits your workflow.
How much does Apollo.io cost vs Freshworks?
Apollo.io offers a free plan. Freshworks offers a free plan.
Does Apollo.io have a free plan?
Yes, Apollo.io offers a free plan with limited features.
Does Freshworks have a free plan?
Yes, Freshworks offers a free plan with limited features.