Comparison
Apollo.iovsFreshworks
Feature Comparison
| Feature | Apollo.io | Freshworks |
|---|---|---|
| AI features | ✓ | ✓ |
| API access | ✓ | ✓ |
| Built-in calling | ✓ | ✓ |
| Contact management | ✓ | ✓ |
| Email integration | ✓ | ✓ |
| Free plan | ✓ | ✓ |
| Lead scoring | ✓ | ✓ |
| Mobile app | ✗ | ✓ |
| Pipeline management | ✓ | ✓ |
| Reporting & analytics | ✓ | ✓ |
| Third-party integrations | ✓ | ✓ |
| Workflow automation | ✓ | ✓ |
Apollo.io Pricing
Free
75 credits/month, 2 sequences, basic filters, 250 daily emails
Free
Basic
Unlimited sequences, advanced filters, 1 mailbox/user, 5 workflows/team, CRM integrations
$59.00/mo
Professional
Unlimited mailboxes (Gmail/Microsoft +5 SMTP), unlimited daily emails, US dialer, 50 workflows/team, call recordings (4000 mins)
$99.00/mo
Organization
Unlimited mailboxes (Gmail/Microsoft +15 SMTP), international dialer, SSO, customizable reports, 500 workflows/team, min 3 users recommended
$149.00/mo
Freshworks Pricing
Free
Free
Growth
$18.00/mo
Pro
$47.00/mo
Enterprise
$83.00/mo
Apollo.io
Pros
- Access to verified emails and direct dials from 275M+ contacts reduces manual research by 60%
- Advanced filters like tech stack and hiring signals enable laser-targeted lists
- Seamless Salesforce integration keeps data synced automatically
- Combines prospecting, outreach, and automation in one platform saving stack costs
- Intent data and AI recommendations improve targeting effectiveness
Cons
- Data accuracy inconsistent for international contacts and outdated info leads to bounces
- Steep learning curve with overwhelming options for new users
- Credit system hard to predict leading to unexpected overage costs
- Bulk operations like imports alter job titles or limit to 25 at a time
- Performance slows during peak hours or on lower-end devices
Freshworks
Pros
- Generous free plan
- High user ratings
- Intuitive interface
- Strong AI capabilities
- Affordable pricing
- Excellent integrations
- Responsive support
- Omnichannel communication
Cons
- Limited customization on lower plans
- Single pipeline in Growth
- AI advanced features Enterprise-only
- Can get pricey for large teams
- Some features as add-ons
- Learning curve for advanced workflows
- Reporting limitations in base plans
The Verdict
Apollo.io and Freshworks are neck and neck — both score within a fraction of each other on our DuelStack rating. Apollo.io stands out for access to verified emails and direct dials from 275M+ contacts reduces, while Freshworks edges ahead on generous free plan. On budget alone, Apollo.io wins (starts at $59/mo). Either is a solid choice — pick the one that fits your workflow.