Feature Comparison
| Feature | Apollo.io | Keap |
|---|---|---|
| AI features | ✓ | ✗ |
| API access | ✓ | ✓ |
| Built-in calling | ✓ | ✓ |
| Contact management | ✓ | ✓ |
| Email integration | ✓ | ✓ |
| Free plan | ✓ | ✗ |
| Lead scoring | ✓ | ✓ |
| Mobile app | ✗ | ✓ |
| Pipeline management | ✓ | ✓ |
| Reporting & analytics | ✓ | ✓ |
| Third-party integrations | ✓ | ✓ |
| Workflow automation | ✓ | ✓ |
Apollo.io Pricing
Free
75 credits/month, 2 sequences, basic filters, 250 daily emails
Free
Basic
Unlimited sequences, advanced filters, 1 mailbox/user, 5 workflows/team, CRM integrations
$59.00/mo
Professional
Unlimited mailboxes (Gmail/Microsoft +5 SMTP), unlimited daily emails, US dialer, 50 workflows/team, call recordings (4000 mins)
$99.00/mo
Organization
Unlimited mailboxes (Gmail/Microsoft +15 SMTP), international dialer, SSO, customizable reports, 500 workflows/team, min 3 users recommended
$149.00/mo
Keap Pricing
1500 contacts
$299.00/mo
2500
$335.00/mo
4000
$383.00/mo
6500
$449.00/mo
Apollo.io
Pros
- Access to verified emails and direct dials from 275M+ contacts reduces manual research by 60%
- Advanced filters like tech stack and hiring signals enable laser-targeted lists
- Seamless Salesforce integration keeps data synced automatically
- Combines prospecting, outreach, and automation in one platform saving stack costs
- Intent data and AI recommendations improve targeting effectiveness
Cons
- Data accuracy inconsistent for international contacts and outdated info leads to bounces
- Steep learning curve with overwhelming options for new users
- Credit system hard to predict leading to unexpected overage costs
- Bulk operations like imports alter job titles or limit to 25 at a time
- Performance slows during peak hours or on lower-end devices
Keap
Pros
- powerful automation
- dedicated support
- all-in-one platform
- strong small business focus
Cons
- high starting price
- contact-based scaling increases costs
- US-centric features like text
The Verdict
Apollo.io takes this one with a DuelStack Score of 6.8/10 vs 5.1/10. It particularly excels at access to verified emails and direct dials from 275M+ contacts reduces. That said, Keap is the better pick if you need powerful automation.