It's a tie
Apollo.iovsClose CRM
Apollo.io and Close CRM are neck and neck — both score within a fraction of each other on our DuelStack rating. Apollo.io stands out for access to verified emails and direct dials from 275M+ contacts reduces, while Close CRM edges ahead on intuitive interface & fast setup. On budget alone, Apollo.io wins (starts at $59/mo). Either is a solid choice — pick the one that fits your workflow.
Apollo.io
Close CRM
Feature Comparison
| Feature | Apollo.io | Close CRM |
|---|---|---|
| AI features | ✓ | ✗ |
| API access | ✓ | ✓ |
| Built-in calling | ✓ | ✓ |
| Contact management | ✓ | ✓ |
| Email integration | ✓ | ✓ |
| Free plan | ✓ | ✗ |
| Lead scoring | ✓ | ✗ |
| Mobile app | ✗ | ✗ |
| Pipeline management | ✓ | ✓ |
| Reporting & analytics | ✓ | ✓ |
| Third-party integrations | ✓ | ✓ |
| Workflow automation | ✓ | ✓ |
Apollo.io Pricing
Apollo.io
Pros
- Access to verified emails and direct dials from 275M+ contacts reduces manual research by 60%
- Advanced filters like tech stack and hiring signals enable laser-targeted lists
- Seamless Salesforce integration keeps data synced automatically
- Combines prospecting, outreach, and automation in one platform saving stack costs
- Intent data and AI recommendations improve targeting effectiveness
Cons
- Data accuracy inconsistent for international contacts and outdated info leads to bounces
- Steep learning curve with overwhelming options for new users
- Credit system hard to predict leading to unexpected overage costs
- Bulk operations like imports alter job titles or limit to 25 at a time
- Performance slows during peak hours or on lower-end devices
Close CRM
Pros
- Built-in communication tools reduce app switching
- Strong customer support
- Intuitive interface & fast setup
- Excellent for outbound sales teams
Cons
- Limited customization in lower tiers
- Advanced reporting requires higher plans
- Higher pricing than entry-level CRMs
- No free plan, only trial
Why we landed here
Apollo.io and Close CRM are neck and neck — both score within a fraction of each other on our DuelStack rating. Apollo.io stands out for access to verified emails and direct dials from 275M+ contacts reduces, while Close CRM edges ahead on intuitive interface & fast setup. On budget alone, Apollo.io wins (starts at $59/mo). Either is a solid choice — pick the one that fits your workflow.
The DuelStack Score (1–10) weights feature breadth (25%), pricing value (25%), pros/cons ratio (20%), tier flexibility (15%), and maturity + user rating (15%). Last updated June 2026.
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Frequently asked questions
Which is better, Apollo.io or Close CRM?
Apollo.io and Close CRM are neck and neck — both score within a fraction of each other on our DuelStack rating. Apollo.io stands out for access to verified emails and direct dials from 275M+ contacts reduces, while Close CRM edges ahead on intuitive interface & fast setup. On budget alone, Apollo.io wins (starts at $59/mo). Either is a solid choice — pick the one that fits your workflow.
How much does Apollo.io cost vs Close CRM?
Apollo.io offers a free plan. Close CRM starts at $49/month.
Does Apollo.io have a free plan?
Yes, Apollo.io offers a free plan with limited features.
Does Close CRM have a free plan?
Close CRM does not offer a free plan, but pricing starts at $49/month.