Comparison
FreshworksvsKeap
Our pick
Freshworks
DuelStack Score 7.1/10 vs Keap 5.1/10
It particularly excels at generous free plan. That said, Keap is the better pick if you need powerful automation.
Try Freshworks →Or evaluate Keap — full comparison below.
Freshworks
Keap
Feature Comparison
| Feature | Freshworks | Keap |
|---|---|---|
| AI features | ✓ | ✗ |
| API access | ✓ | ✓ |
| Built-in calling | ✓ | ✓ |
| Contact management | ✓ | ✓ |
| Email integration | ✓ | ✓ |
| Free plan | ✓ | ✗ |
| Lead scoring | ✓ | ✓ |
| Mobile app | ✓ | ✓ |
| Pipeline management | ✓ | ✓ |
| Reporting & analytics | ✓ | ✓ |
| Third-party integrations | ✓ | ✓ |
| Workflow automation | ✓ | ✓ |
Freshworks Pricing
Freshworks
Pros
- Generous free plan
- High user ratings
- Intuitive interface
- Strong AI capabilities
- Affordable pricing
- Excellent integrations
- Responsive support
- Omnichannel communication
Cons
- Limited customization on lower plans
- Single pipeline in Growth
- AI advanced features Enterprise-only
- Can get pricey for large teams
- Some features as add-ons
- Learning curve for advanced workflows
- Reporting limitations in base plans
Keap
Pros
- powerful automation
- dedicated support
- all-in-one platform
- strong small business focus
Cons
- high starting price
- contact-based scaling increases costs
- US-centric features like text
Why we landed here
Freshworks takes this one with a DuelStack Score of 7.1/10 vs 5.1/10. It particularly excels at generous free plan. That said, Keap is the better pick if you need powerful automation.
The DuelStack Score (1–10) weights feature breadth (25%), pricing value (25%), pros/cons ratio (20%), tier flexibility (15%), and maturity + user rating (15%). Last updated June 2026.
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Frequently asked questions
Which is better, Freshworks or Keap?
Based on our analysis, Freshworks is the better pick. Freshworks takes this one with a DuelStack Score of 7.1/10 vs 5.1/10. It particularly excels at generous free plan. That said, Keap is the better pick if you need powerful automation.
How much does Freshworks cost vs Keap?
Freshworks offers a free plan. Keap starts at $299/month.
Does Freshworks have a free plan?
Yes, Freshworks offers a free plan with limited features.
Does Keap have a free plan?
Keap does not offer a free plan, but pricing starts at $299/month.