Our pick
Close CRM
DuelStack Score 6.8/10 vs Keap 5.1/10
It particularly excels at intuitive interface & fast setup. That said, Keap is the better pick if you need powerful automation.
Try Close CRM →Or evaluate Keap — full comparison below.
Keap
Close CRM
Feature Comparison
| Feature | Keap | Close CRM |
|---|---|---|
| AI features | ✗ | ✗ |
| API access | ✓ | ✓ |
| Built-in calling | ✓ | ✓ |
| Contact management | ✓ | ✓ |
| Email integration | ✓ | ✓ |
| Free plan | ✗ | ✗ |
| Lead scoring | ✓ | ✗ |
| Mobile app | ✓ | ✗ |
| Pipeline management | ✓ | ✓ |
| Reporting & analytics | ✓ | ✓ |
| Third-party integrations | ✓ | ✓ |
| Workflow automation | ✓ | ✓ |
Keap
Pros
- powerful automation
- dedicated support
- all-in-one platform
- strong small business focus
Cons
- high starting price
- contact-based scaling increases costs
- US-centric features like text
Close CRM
Pros
- Built-in communication tools reduce app switching
- Strong customer support
- Intuitive interface & fast setup
- Excellent for outbound sales teams
Cons
- Limited customization in lower tiers
- Advanced reporting requires higher plans
- Higher pricing than entry-level CRMs
- No free plan, only trial
Why we landed here
Close CRM takes this one with a DuelStack Score of 6.8/10 vs 5.1/10. It particularly excels at intuitive interface & fast setup. That said, Keap is the better pick if you need powerful automation.
The DuelStack Score (1–10) weights feature breadth (25%), pricing value (25%), pros/cons ratio (20%), tier flexibility (15%), and maturity + user rating (15%). Last updated October 2026.
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Frequently asked questions
Which is better, Keap or Close CRM?
Based on our analysis, Close CRM is the better pick. Close CRM takes this one with a DuelStack Score of 6.8/10 vs 5.1/10. It particularly excels at intuitive interface & fast setup. That said, Keap is the better pick if you need powerful automation.
How much does Keap cost vs Close CRM?
Keap starts at $299/month. Close CRM starts at $49/month.
Does Keap have a free plan?
Keap does not offer a free plan, but pricing starts at $299/month.
Does Close CRM have a free plan?
Close CRM does not offer a free plan, but pricing starts at $49/month.