Feature Comparison
| Feature | HubSpot | Keap |
|---|---|---|
| AI features | ✓ | ✗ |
| API access | ✓ | ✓ |
| Built-in calling | ✓ | ✓ |
| Contact management | ✓ | ✓ |
| Email integration | ✓ | ✓ |
| Free plan | ✓ | ✗ |
| Lead scoring | ✓ | ✓ |
| Mobile app | ✓ | ✓ |
| Pipeline management | ✓ | ✓ |
| Reporting & analytics | ✓ | ✓ |
| Third-party integrations | ✓ | ✓ |
| Workflow automation | ✓ | ✓ |
HubSpot Pricing
Free
Up to 2 users, limited features across all hubs, 2,000 emails/month
Free
Starter
$20/month per seat (promo $15/mo monthly or $9/mo annual); 1,000 marketing contacts; 500 HubSpot Credits/mo; all Starter Hubs
$20.00/mo
Professional
Starts at $890/mo for Marketing Hub (3 seats), $100/mo per Sales/Service seat, etc.; annual commitment; onboarding fees ($1,500-$3,000); 3,000 Credits/mo; advanced automation, reporting
Custom
Enterprise
Starts at $3,600/mo for Marketing Hub (5 seats), $150/mo per Sales/Service seat, etc.; annual upfront; onboarding ($3,500-$7,000); 5,000 Credits/mo; custom objects, advanced governance
Custom
Keap Pricing
1500 contacts
$299.00/mo
2500
$335.00/mo
4000
$383.00/mo
6500
$449.00/mo
HubSpot
Pros
- Very easy to use even for first-time users with intuitive interface
- Powerful automation streamlines sales and marketing tasks
- Excellent integration with other tools and within hubs
- Generous free tier with core CRM and limited marketing tools
- Responsive customer support and onboarding resources
Cons
- High cost for Professional/Enterprise tiers with onboarding fees
- Complex pricing structure based on seats, contacts, credits
- Steep learning curve for advanced workflows and reporting
- Frequent UI updates can be disruptive
- Limited customization in lower tiers
Keap
Pros
- powerful automation
- dedicated support
- all-in-one platform
- strong small business focus
Cons
- high starting price
- contact-based scaling increases costs
- US-centric features like text
The Verdict
HubSpot takes this one with a DuelStack Score of 7.3/10 vs 5.1/10. It particularly excels at very easy to use even for first-time users with intuitive interface. That said, Keap is the better pick if you need powerful automation.