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Email Marketing

ActiveCampaign

Grow your business with customer experience automation

6.6/10★ 4.5/5From $19/mofree-trial

ActiveCampaign is an AI-enhanced marketing automation platform combining email marketing, CRM, and advanced automations for SMBs and growing teams. It excels in personalized customer journeys via machine learning segmentation and predictive tools, ideal for marketers needing scalable omnichannel campaigns without enterprise complexity.

Visit ActiveCampaign →

Key Features

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A/B testing
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AI content tools
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Analytics & reporting
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CRM integration
✓
Drag-and-drop editor
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E-commerce integration
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Email automation
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Free plan
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Landing pages
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SMS marketing
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Segmentation
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Signup forms

Pricing

Starter
$19.00/mo
1 user, 10x contact email sends, limited segmentation, 5 actions per automation
Plus
$59.00/mo
1 user, 10x contact email sends, standard segmentation, landing pages
Pro
$89.00/mo
3 users, 12x contact email sends, advanced segmentation, predictive content
Enterprise
$159.00/mo
5 users, 15x contact email sends, premium segmentation, custom objects, SSO

Pros

  • +Powerful automation with 135+ triggers saves hours on complex workflows (G2 reviews)
  • +Excellent segmentation enables highly targeted campaigns boosting engagement
  • +Integrated CRM keeps sales and marketing aligned without extra tools
  • +Generative AI speeds up content creation and optimization
  • +Strong deliverability and reporting for measurable ROI
  • +Ecommerce integrations like Shopify work seamlessly for revenue tracking

Cons

  • −Steep learning curve for advanced automations requires time investment (419 G2 mentions)
  • −Pricing scales quickly with contact list growth, expensive over 10k contacts
  • −Starter plan limited with only 5 actions per automation
  • −Occasional deliverability delays and bugs reported
  • −Reporting lacks deep multi-touch attribution
  • −Poor support response for lower tiers

Compare ActiveCampaign vs...

ActiveCampaignvsAWeberActiveCampaignvsBrevoActiveCampaignvsConstant ContactActiveCampaignvsConvertKitActiveCampaignvsGetResponseActiveCampaignvsOmnisendActiveCampaignvsbeehiivActiveCampaignvsMailchimp
See all ActiveCampaign alternatives →Full ActiveCampaign pricing breakdown →

Frequently asked questions

What is ActiveCampaign?

ActiveCampaign is an AI-enhanced marketing automation platform combining email marketing, CRM, and advanced automations for SMBs and growing teams. It excels in personalized customer journeys via machine learning segmentation and predictive tools, ideal for marketers needing scalable omnichannel campaigns without enterprise complexity.

How much does ActiveCampaign cost?

ActiveCampaign starts at $19.00/month.

Does ActiveCampaign have a free plan?

No, ActiveCampaign does not offer a free plan.

What are the best ActiveCampaign alternatives?

Top alternatives compared with ActiveCampaign include AWeber, Brevo, Constant Contact.