Comparison
ActiveCampaignvsBrevo
Feature Comparison
| Feature | ActiveCampaign | Brevo |
|---|---|---|
| A/B testing | ✓ | ✓ |
| AI content tools | ✓ | ✓ |
| Analytics & reporting | ✓ | ✓ |
| CRM integration | ✓ | ✓ |
| Drag-and-drop editor | ✓ | ✓ |
| E-commerce integration | ✓ | ✓ |
| Email automation | ✓ | ✓ |
| Free plan | ✗ | ✓ |
| Landing pages | ✓ | ✓ |
| SMS marketing | ✓ | ✓ |
| Segmentation | ✓ | ✓ |
| Signup forms | ✓ | ✓ |
ActiveCampaign Pricing
Starter
1 user, up to 25k contacts, 5 actions/automation, 10x contact email sends
$15.00/mo
Plus
1 user, unlimited automation actions, standard segmentation
$49.00/mo
Pro
3 users, advanced segmentation, 12x contact email sends
$79.00/mo
Enterprise
5 users, premium features, custom pricing for large volumes
$145.00/mo
Brevo Pricing
Free
Free
Starter
$9.00/mo
Standard
$18.00/mo
Professional
$499.00/mo
Enterprise
Custom
ActiveCampaign
Pros
- Powerful automation with 135+ triggers saves hours on complex workflows (G2 reviews)
- Excellent segmentation enables highly targeted campaigns boosting engagement
- Integrated CRM keeps sales and marketing aligned without extra tools
- Generative AI speeds up content creation and optimization
- Strong deliverability and reporting for measurable ROI
- Ecommerce integrations like Shopify work seamlessly for revenue tracking
Cons
- Steep learning curve for advanced automations requires time investment (419 G2 mentions)
- Pricing scales quickly with contact list growth, expensive over 10k contacts
- Starter plan limited with only 5 actions per automation
- Occasional deliverability delays and bugs reported
- Reporting lacks deep multi-touch attribution
- Poor support response for lower tiers
Brevo
Pros
- Generous free plan
- Unlimited contacts
- Multi-channel support (email/SMS/WhatsApp)
Cons
- Limited templates/customization
- Basic reporting on lower plans
The Verdict
Brevo takes this one with a DuelStack Score of 7.1/10 vs 6.6/10. It particularly excels at generous free plan. That said, ActiveCampaign is the better pick if you need powerful automation with 135+ triggers saves hours on complex workflows.