Comparison
ActiveCampaignvsConstant Contact
Feature Comparison
| Feature | ActiveCampaign | Constant Contact |
|---|---|---|
| A/B testing | ✓ | ✓ |
| AI content tools | ✓ | ✓ |
| Analytics & reporting | ✓ | ✓ |
| CRM integration | ✓ | ✓ |
| Drag-and-drop editor | ✓ | ✓ |
| E-commerce integration | ✓ | ✓ |
| Email automation | ✓ | ✓ |
| Free plan | ✗ | ✗ |
| Landing pages | ✓ | ✓ |
| SMS marketing | ✓ | ✓ |
| Segmentation | ✓ | ✓ |
| Signup forms | ✓ | ✓ |
ActiveCampaign Pricing
Starter
1 user, up to 25k contacts, 5 actions/automation, 10x contact email sends
$15.00/mo
Plus
1 user, unlimited automation actions, standard segmentation
$49.00/mo
Pro
3 users, advanced segmentation, 12x contact email sends
$79.00/mo
Enterprise
5 users, premium features, custom pricing for large volumes
$145.00/mo
Constant Contact Pricing
Lite
$12.00/mo
Standard
$35.00/mo
Premium
$80.00/mo
ActiveCampaign
Pros
- Powerful automation with 135+ triggers saves hours on complex workflows (G2 reviews)
- Excellent segmentation enables highly targeted campaigns boosting engagement
- Integrated CRM keeps sales and marketing aligned without extra tools
- Generative AI speeds up content creation and optimization
- Strong deliverability and reporting for measurable ROI
- Ecommerce integrations like Shopify work seamlessly for revenue tracking
Cons
- Steep learning curve for advanced automations requires time investment (419 G2 mentions)
- Pricing scales quickly with contact list growth, expensive over 10k contacts
- Starter plan limited with only 5 actions per automation
- Occasional deliverability delays and bugs reported
- Reporting lacks deep multi-touch attribution
- Poor support response for lower tiers
Constant Contact
Pros
- User-friendly interface
- Strong support (phone/chat)
- High deliverability
- Affordable starter plans
- List building tools
- Mobile app
Cons
- SMS US-only
- Pricing scales steeply with contacts
- Limited automation in base plan
- A/B testing subject-only
- No perpetual free plan
- Limited customization
The Verdict
ActiveCampaign and Constant Contact are neck and neck — both score within a fraction of each other on our DuelStack rating. ActiveCampaign stands out for powerful automation with 135+ triggers saves hours on complex workflows, while Constant Contact edges ahead on user-friendly interface. On budget alone, Constant Contact wins (starts at $12/mo). Either is a solid choice — pick the one that fits your workflow.