Comparison
ActiveCampaignvsConstant Contact
It's a tie
ActiveCampaignvsConstant Contact
ActiveCampaign and Constant Contact are neck and neck — both score within a fraction of each other on our DuelStack rating. ActiveCampaign stands out for powerful automation with 135+ triggers saves hours on complex workflows, while Constant Contact edges ahead on user-friendly interface. On budget alone, Constant Contact wins (starts at $12/mo). Either is a solid choice — pick the one that fits your workflow.
ActiveCampaign
Constant Contact
Feature Comparison
| Feature | ActiveCampaign | Constant Contact |
|---|---|---|
| A/B testing | ✓ | ✓ |
| AI content tools | ✓ | ✓ |
| Analytics & reporting | ✓ | ✓ |
| CRM integration | ✓ | ✓ |
| Drag-and-drop editor | ✓ | ✓ |
| E-commerce integration | ✓ | ✓ |
| Email automation | ✓ | ✓ |
| Free plan | ✗ | ✗ |
| Landing pages | ✓ | ✓ |
| SMS marketing | ✓ | ✓ |
| Segmentation | ✓ | ✓ |
| Signup forms | ✓ | ✓ |
ActiveCampaign Pricing
Constant Contact Pricing
ActiveCampaign
Pros
- Powerful automation with 135+ triggers saves hours on complex workflows (G2 reviews)
- Excellent segmentation enables highly targeted campaigns boosting engagement
- Integrated CRM keeps sales and marketing aligned without extra tools
- Generative AI speeds up content creation and optimization
- Strong deliverability and reporting for measurable ROI
- Ecommerce integrations like Shopify work seamlessly for revenue tracking
Cons
- Steep learning curve for advanced automations requires time investment (419 G2 mentions)
- Pricing scales quickly with contact list growth, expensive over 10k contacts
- Starter plan limited with only 5 actions per automation
- Occasional deliverability delays and bugs reported
- Reporting lacks deep multi-touch attribution
- Poor support response for lower tiers
Constant Contact
Pros
- User-friendly interface
- Strong support (phone/chat)
- High deliverability
- Affordable starter plans
- List building tools
- Mobile app
Cons
- SMS US-only
- Pricing scales steeply with contacts
- Limited automation in base plan
- A/B testing subject-only
- No perpetual free plan
- Limited customization
Why we landed here
ActiveCampaign and Constant Contact are neck and neck — both score within a fraction of each other on our DuelStack rating. ActiveCampaign stands out for powerful automation with 135+ triggers saves hours on complex workflows, while Constant Contact edges ahead on user-friendly interface. On budget alone, Constant Contact wins (starts at $12/mo). Either is a solid choice — pick the one that fits your workflow.
The DuelStack Score (1–10) weights feature breadth (25%), pricing value (25%), pros/cons ratio (20%), tier flexibility (15%), and maturity + user rating (15%). Last updated June 2026.
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Frequently asked questions
Which is better, ActiveCampaign or Constant Contact?
ActiveCampaign and Constant Contact are neck and neck — both score within a fraction of each other on our DuelStack rating. ActiveCampaign stands out for powerful automation with 135+ triggers saves hours on complex workflows, while Constant Contact edges ahead on user-friendly interface. On budget alone, Constant Contact wins (starts at $12/mo). Either is a solid choice — pick the one that fits your workflow.
How much does ActiveCampaign cost vs Constant Contact?
ActiveCampaign starts at $19/month. Constant Contact starts at $12/month.
Does ActiveCampaign have a free plan?
ActiveCampaign does not offer a free plan, but pricing starts at $19/month.
Does Constant Contact have a free plan?
Constant Contact does not offer a free plan, but pricing starts at $12/month.