Comparison
ActiveCampaignvsGetResponse
Feature Comparison
| Feature | ActiveCampaign | GetResponse |
|---|---|---|
| A/B testing | ✓ | ✓ |
| AI content tools | ✓ | ✓ |
| Analytics & reporting | ✓ | ✓ |
| CRM integration | ✓ | ✓ |
| Drag-and-drop editor | ✓ | ✓ |
| E-commerce integration | ✓ | ✓ |
| Email automation | ✓ | ✓ |
| Free plan | ✗ | ✓ |
| Landing pages | ✓ | ✓ |
| SMS marketing | ✓ | ✓ |
| Segmentation | ✓ | ✓ |
| Signup forms | ✓ | ✓ |
ActiveCampaign Pricing
Starter
1 user, up to 25k contacts, 5 actions/automation, 10x contact email sends
$15.00/mo
Plus
1 user, unlimited automation actions, standard segmentation
$49.00/mo
Pro
3 users, advanced segmentation, 12x contact email sends
$79.00/mo
Enterprise
5 users, premium features, custom pricing for large volumes
$145.00/mo
GetResponse Pricing
Free
Free
Enterprise MAX
Free
Starter (1k contacts)
$19.00/mo
Marketer (1k contacts)
$59.00/mo
Creator (1k contacts)
$69.00/mo
ActiveCampaign
Pros
- Powerful automation with 135+ triggers saves hours on complex workflows (G2 reviews)
- Excellent segmentation enables highly targeted campaigns boosting engagement
- Integrated CRM keeps sales and marketing aligned without extra tools
- Generative AI speeds up content creation and optimization
- Strong deliverability and reporting for measurable ROI
- Ecommerce integrations like Shopify work seamlessly for revenue tracking
Cons
- Steep learning curve for advanced automations requires time investment (419 G2 mentions)
- Pricing scales quickly with contact list growth, expensive over 10k contacts
- Starter plan limited with only 5 actions per automation
- Occasional deliverability delays and bugs reported
- Reporting lacks deep multi-touch attribution
- Poor support response for lower tiers
GetResponse
Pros
- Strong automation capabilities
- Generous free plan
- All-in-one platform reduces tool needs
- 24/7 customer support
- Unlimited emails on paid plans
- AI-powered features boost productivity
- Ease of use with drag-and-drop editors
- High deliverability (99%)
Cons
- Some templates feel dated
- Interface can feel overwhelming
- Learning curve for advanced features
- Pricing scales steeply with contacts
- Limited automations on Starter plan
- Advanced features locked behind higher tiers
The Verdict
ActiveCampaign and GetResponse are neck and neck — both score within a fraction of each other on our DuelStack rating. ActiveCampaign stands out for powerful automation with 135+ triggers saves hours on complex workflows, while GetResponse edges ahead on ease of use with drag-and-drop editors. On budget alone, ActiveCampaign wins (starts at $15/mo). Either is a solid choice — pick the one that fits your workflow.