Our pick
Pipedrive
DuelStack Score 7.1/10 vs Keap 5.1/10
It particularly excels at intuitive drag-and-drop pipeline that's easy for new users to adopt. That said, Keap is the better pick if you need powerful automation.
Try Pipedrive →Or evaluate Keap — full comparison below.
Pipedrive
Keap
Feature Comparison
| Feature | Pipedrive | Keap |
|---|---|---|
| AI features | ✓ | ✗ |
| API access | ✓ | ✓ |
| Built-in calling | ✓ | ✓ |
| Contact management | ✓ | ✓ |
| Email integration | ✓ | ✓ |
| Free plan | ✗ | ✗ |
| Lead scoring | ✓ | ✓ |
| Mobile app | ✓ | ✓ |
| Pipeline management | ✓ | ✓ |
| Reporting & analytics | ✓ | ✓ |
| Third-party integrations | ✓ | ✓ |
| Workflow automation | ✓ | ✓ |
Pipedrive Pricing
Pipedrive
Pros
- Intuitive drag-and-drop pipeline that's easy for new users to adopt
- Powerful workflow automations save time on repetitive tasks
- Excellent visibility into sales team activities and performance
- Seamless email integration with open tracking and templates
- Strong API and 500+ integrations for custom workflows
- Visual deal tracking helps prioritize high-value opportunities
Cons
- Limited advanced reporting requires custom workarounds or upgrades
- Customer support response times can be slow for non-enterprise users
- Add-ons significantly increase total costs beyond base pricing
- Usage limits on leads/deals force top-ups or upgrades for high-volume teams
- Complex search and filtering lacks advanced options
Keap
Pros
- powerful automation
- dedicated support
- all-in-one platform
- strong small business focus
Cons
- high starting price
- contact-based scaling increases costs
- US-centric features like text
Why we landed here
Pipedrive takes this one with a DuelStack Score of 7.1/10 vs 5.1/10. It particularly excels at intuitive drag-and-drop pipeline that's easy for new users to adopt. That said, Keap is the better pick if you need powerful automation.
The DuelStack Score (1–10) weights feature breadth (25%), pricing value (25%), pros/cons ratio (20%), tier flexibility (15%), and maturity + user rating (15%). Last updated June 2026.
Get notified when Pipedrive or Keap pricing changes
Plus weekly DuelStack intel — deals, new tools, and pricing alerts. No spam.
Frequently asked questions
Which is better, Pipedrive or Keap?
Based on our analysis, Pipedrive is the better pick. Pipedrive takes this one with a DuelStack Score of 7.1/10 vs 5.1/10. It particularly excels at intuitive drag-and-drop pipeline that's easy for new users to adopt. That said, Keap is the better pick if you need powerful automation.
How much does Pipedrive cost vs Keap?
Pipedrive starts at $24/month. Keap starts at $299/month.
Does Pipedrive have a free plan?
Pipedrive does not offer a free plan, but pricing starts at $24/month.
Does Keap have a free plan?
Keap does not offer a free plan, but pricing starts at $299/month.