Comparison

MailchimpvsOmnisend

Mailchimp and Omnisend are both popular email marketing tools, but they take different approaches. Mailchimp offers a free plan and positions itself as "turn emails into revenue". Omnisend offers a free plan and bills itself as "ecommerce email and sms marketing". Here's how they compare across features, pricing, and real-world strengths.

Mailchimp

Rating4.4/5
Starting PriceFree
Modelfreemium
Visit Mailchimp →

Omnisend

Rating4.7/5
Starting PriceFree
Modelfreemium
Visit Omnisend →

Feature Comparison

FeatureMailchimpOmnisend
A/B testing✓✓
AI content tools✓✓
Analytics & reporting✓✓
CRM integration✓✗
Drag-and-drop editor✓✓
E-commerce integration✓✓
Email automation✓✓
Free plan✓✓
Landing pages✓✗
SMS marketing✓✓
Segmentation✓✓
Signup forms✓✓

Mailchimp Pricing

Free
250 contacts, 500 monthly sends (250/day), 1 seat, 1 audience, basic templates, no automation/scheduling/A/B, 30-day email support
Free
Essentials
Starts at ~500 contacts, scales with contacts up to 50k, 10x sends, 3 seats/audiences, basic automation, A/B testing, 24/7 support
$11.00/mo
Standard
Starts at ~500 contacts, scales to 100k, 12x sends, 5 seats/audiences, advanced automation, dynamic content, send time optimization, 1 onboarding session
$20.00/mo
Premium
Starts at 10k contacts, scales to 200k+, 15x sends, unlimited seats/audiences, priority phone support, multivariate testing, 4 onboarding sessions
$298.00/mo

Omnisend Pricing

Free
Up to 500 emails/month to max 250 contacts
Free
Standard
Starts at $16/mo; scales by billable contacts (e.g. contacts x 12 emails/mo); use pricing calculator at omnisend.com/pricing
$16.00/mo
Pro
Starts at $59/mo; unlimited emails, SMS credits = monthly cost; scales by contacts
$59.00/mo
Custom
For 150k+ contacts; contact sales
Custom

Mailchimp

Pros

  • +Reliable email deliverability with 99% rate
  • +Intuitive drag-and-drop builder for quick campaigns
  • +Generous free tier for beginners with basic features
  • +Over 300 integrations for seamless workflows
  • +Strong audience segmentation for targeted messaging
  • +Comprehensive reporting on opens clicks and revenue

Cons

  • −Pricing scales steeply with contact list growth
  • −Limited automation on lower tiers (e.g. 4 steps max on Essentials)
  • −Poor customer support without phone access below Premium
  • −Includes inactive/cleaned contacts in billing limits
  • −Steep learning curve for advanced features
  • −Cluttered interface for complex workflows

Omnisend

Pros

  • +Intuitive interface easy for beginners with quick onboarding
  • +Seamless Shopify integration automating data sync
  • +Excellent responsive customer support
  • +Strong ROI from automations like cart recovery
  • +Generous free plan with all core features unlocked
  • +Cost-effective compared to Klaviyo for similar capabilities

Cons

  • −Limited template customization and design flexibility
  • −Domain verification process confusing for new users
  • −Reporting lacks depth in lower tiers
  • −Pricing scales quickly with growing contact lists
  • −Some bugs in integrations like WooCommerce staging

The Verdict

Mailchimp and Omnisend are neck and neck — both score within a fraction of each other on our DuelStack rating. Mailchimp stands out for reliable email deliverability with 99% rate, while Omnisend edges ahead on intuitive interface easy for beginners with quick onboarding. On budget alone, Mailchimp wins (starts at $11/mo). Either is a solid choice — pick the one that fits your workflow.