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Email Marketing

Omnisend

Ecommerce email and SMS marketing

4.7/5Free plan availablefreemium

Omnisend is an omnichannel marketing automation platform tailored for ecommerce brands, combining email, SMS, and push notifications with pre-built workflows for cart recovery, welcome series, and post-purchase upsells. It excels for Shopify and WooCommerce stores seeking affordable automation without needing advanced technical skills. Ideal for small to mid-sized online businesses focused on driving revenue through behavioral triggers and segmentation.

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Key Features

A/B testing
AI content tools
Analytics & reporting
CRM integration
Drag-and-drop editor
E-commerce integration
Email automation
Free plan
Landing pages
SMS marketing
Segmentation
Signup forms

Pricing

Free
Free
500 monthly emails; 250 contacts; 500 Web Push notifications; 24/7 support; Omnisend MCP
Standard
$11.20/mo
6,000 emails/mo; 500 contacts; Unlimited Web Push notifications; 24/7 support; Omnisend MCP; Account expert (from $400); Forms AI; No Omnisend branding
Pro
$41.30/mo
Unlimited monthly emails; 2,500 contacts; Unlimited Web Push notifications; Add SMS starting at $0.007; AI powered personalizations; 24/7 support; Omnisend MCP; Account expert (from $400); Forms AI; No Omnisend branding; Advanced reporting; Dynamic content AI; Personalized product recommender AI

Pros

  • +Intuitive interface easy for beginners with quick onboarding
  • +Seamless Shopify integration automating data sync
  • +Excellent responsive customer support
  • +Strong ROI from automations like cart recovery
  • +Generous free plan with all core features unlocked
  • +Cost-effective compared to Klaviyo for similar capabilities

Cons

  • Limited template customization and design flexibility
  • Domain verification process confusing for new users
  • Reporting lacks depth in lower tiers
  • Pricing scales quickly with growing contact lists
  • Some bugs in integrations like WooCommerce staging

Compare Omnisend vs...

See all Omnisend alternatives →Full Omnisend pricing breakdown →

Frequently asked questions

What is Omnisend?

Omnisend is an omnichannel marketing automation platform tailored for ecommerce brands, combining email, SMS, and push notifications with pre-built workflows for cart recovery, welcome series, and post-purchase upsells. It excels for Shopify and WooCommerce stores seeking affordable automation without needing advanced technical skills. Ideal for small to mid-sized online businesses focused on driving revenue through behavioral triggers and segmentation.

How much does Omnisend cost?

Omnisend offers a free plan. Paid plans start at $11.2/month.

Does Omnisend have a free plan?

Yes, Omnisend offers a free plan.

What are the best Omnisend alternatives?

Top alternatives compared with Omnisend include ActiveCampaign, ConvertKit, Mailchimp.