Email Marketing
Omnisend
Ecommerce email and SMS marketing
Omnisend is an omnichannel marketing automation platform tailored for ecommerce brands, combining email, SMS, and push notifications with pre-built workflows for cart recovery, welcome series, and post-purchase upsells. It excels for Shopify and WooCommerce stores seeking affordable automation without needing advanced technical skills. Ideal for small to mid-sized online businesses focused on driving revenue through behavioral triggers and segmentation.
Visit Omnisend →Key Features
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A/B testing
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AI content tools
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Analytics & reporting
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CRM integration
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Drag-and-drop editor
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E-commerce integration
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Email automation
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Free plan
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Landing pages
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SMS marketing
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Segmentation
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Signup forms
Pricing
Free
Free
Up to 500 emails/month to max 250 contacts
Standard
$16.00/mo
Starts at $16/mo; scales by billable contacts (e.g. contacts x 12 emails/mo); use pricing calculator at omnisend.com/pricing
Pro
$59.00/mo
Starts at $59/mo; unlimited emails, SMS credits = monthly cost; scales by contacts
Custom
Custom
For 150k+ contacts; contact sales
Pros
- Intuitive interface easy for beginners with quick onboarding
- Seamless Shopify integration automating data sync
- Excellent responsive customer support
- Strong ROI from automations like cart recovery
- Generous free plan with all core features unlocked
- Cost-effective compared to Klaviyo for similar capabilities
Cons
- Limited template customization and design flexibility
- Domain verification process confusing for new users
- Reporting lacks depth in lower tiers
- Pricing scales quickly with growing contact lists
- Some bugs in integrations like WooCommerce staging