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Comparison

MailchimpvsConstant Contact

Scored by our methodology · Pricing last verified May 12, 2026

Our pick

Mailchimp

DuelStack Score 7.3/10 vs Constant Contact 6.4/10

It particularly excels at reliable email deliverability with 99% rate. That said, Constant Contact is the better pick if you need user-friendly interface.

Try Mailchimp →

Or evaluate Constant Contact — full comparison below.


Mailchimp

Rating4.4/5
Starting PriceFree
Modelfreemium

Constant Contact

Rating4.2/5
Starting Price$12/mo
ModelN/A

Feature Comparison

FeatureMailchimpConstant Contact
A/B testing✓✓
AI content tools✓✓
Analytics & reporting✓✓
CRM integration✓✓
Drag-and-drop editor✓✓
E-commerce integration✓✓
Email automation✓✓
Free plan✓✗
Landing pages✓✓
SMS marketing✓✓
Segmentation✓✓
Signup forms✓✓

Mailchimp

Pros

  • +Reliable email deliverability with 99% rate
  • +Intuitive drag-and-drop builder for quick campaigns
  • +Generous free tier for beginners with basic features
  • +Over 300 integrations for seamless workflows
  • +Strong audience segmentation for targeted messaging
  • +Comprehensive reporting on opens clicks and revenue

Cons

  • −Pricing scales steeply with contact list growth
  • −Limited automation on lower tiers (e.g. 4 steps max on Essentials)
  • −Poor customer support without phone access below Premium
  • −Includes inactive/cleaned contacts in billing limits
  • −Steep learning curve for advanced features
  • −Cluttered interface for complex workflows

Constant Contact

Pros

  • +User-friendly interface
  • +Strong support (phone/chat)
  • +High deliverability
  • +Affordable starter plans
  • +List building tools
  • +Mobile app

Cons

  • −SMS US-only
  • −Pricing scales steeply with contacts
  • −Limited automation in base plan
  • −A/B testing subject-only
  • −No perpetual free plan
  • −Limited customization

Why we landed here

Mailchimp takes this one with a DuelStack Score of 7.3/10 vs 6.4/10. It particularly excels at reliable email deliverability with 99% rate. That said, Constant Contact is the better pick if you need user-friendly interface.

How we score this comparison

The DuelStack Score (1–10) weights feature breadth (25%), pricing value (25%), pros/cons ratio (20%), tier flexibility (15%), and maturity + user rating (15%). Last updated October 2026.

Frequently asked questions

Which is better, Mailchimp or Constant Contact?

Based on our analysis, Mailchimp is the better pick. Mailchimp takes this one with a DuelStack Score of 7.3/10 vs 6.4/10. It particularly excels at reliable email deliverability with 99% rate. That said, Constant Contact is the better pick if you need user-friendly interface.

How much does Mailchimp cost vs Constant Contact?

Mailchimp offers a free plan. Constant Contact starts at $12/month.

Does Mailchimp have a free plan?

Yes, Mailchimp offers a free plan with limited features.

Does Constant Contact have a free plan?

Constant Contact does not offer a free plan, but pricing starts at $12/month.