Our pick
Zoho CRM
DuelStack Score 7.2/10 vs Keap 5.1/10
It particularly excels at affordable & scalable pricing. That said, Keap is the better pick if you need powerful automation.
Try Zoho CRM →Or evaluate Keap — full comparison below.
Zoho CRM
Keap
Feature Comparison
| Feature | Zoho CRM | Keap |
|---|---|---|
| AI features | ✓ | ✗ |
| API access | ✓ | ✓ |
| Built-in calling | ✓ | ✓ |
| Contact management | ✓ | ✓ |
| Email integration | ✓ | ✓ |
| Free plan | ✓ | ✗ |
| Lead scoring | ✓ | ✓ |
| Mobile app | ✓ | ✓ |
| Pipeline management | ✓ | ✓ |
| Reporting & analytics | ✓ | ✓ |
| Third-party integrations | ✓ | ✓ |
| Workflow automation | ✓ | ✓ |
Zoho CRM
Pros
- Excellent SMB value
- Affordable & scalable pricing
- Fast implementation
- Highly customizable
- Seamless Zoho integrations
- Powerful AI & automation
- User-friendly UI
- Strong reporting tools
Cons
- Steep learning curve
- Complex setup/customization
- Occasional integration glitches
- Feature overload
- Limited lower-tier support
- Cluttered interface sometimes
Keap
Pros
- powerful automation
- dedicated support
- all-in-one platform
- strong small business focus
Cons
- high starting price
- contact-based scaling increases costs
- US-centric features like text
Why we landed here
Zoho CRM takes this one with a DuelStack Score of 7.2/10 vs 5.1/10. It particularly excels at affordable & scalable pricing. That said, Keap is the better pick if you need powerful automation.
The DuelStack Score (1–10) weights feature breadth (25%), pricing value (25%), pros/cons ratio (20%), tier flexibility (15%), and maturity + user rating (15%). Last updated June 2026.
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Frequently asked questions
Which is better, Zoho CRM or Keap?
Based on our analysis, Zoho CRM is the better pick. Zoho CRM takes this one with a DuelStack Score of 7.2/10 vs 5.1/10. It particularly excels at affordable & scalable pricing. That said, Keap is the better pick if you need powerful automation.
How much does Zoho CRM cost vs Keap?
Zoho CRM offers a free plan. Keap starts at $299/month.
Does Zoho CRM have a free plan?
Yes, Zoho CRM offers a free plan with limited features.
Does Keap have a free plan?
Keap does not offer a free plan, but pricing starts at $299/month.