Comparison
HubSpotvsFreshworks
Feature Comparison
| Feature | HubSpot | Freshworks |
|---|---|---|
| AI features | ✓ | ✓ |
| API access | ✓ | ✓ |
| Built-in calling | ✓ | ✓ |
| Contact management | ✓ | ✓ |
| Email integration | ✓ | ✓ |
| Free plan | ✓ | ✓ |
| Lead scoring | ✓ | ✓ |
| Mobile app | ✓ | ✓ |
| Pipeline management | ✓ | ✓ |
| Reporting & analytics | ✓ | ✓ |
| Third-party integrations | ✓ | ✓ |
| Workflow automation | ✓ | ✓ |
HubSpot Pricing
Free
Up to 2 users, limited features across all hubs, 2,000 emails/month
Free
Starter
$20/month per seat (promo $15/mo monthly or $9/mo annual); 1,000 marketing contacts; 500 HubSpot Credits/mo; all Starter Hubs
$20.00/mo
Professional
Starts at $890/mo for Marketing Hub (3 seats), $100/mo per Sales/Service seat, etc.; annual commitment; onboarding fees ($1,500-$3,000); 3,000 Credits/mo; advanced automation, reporting
Custom
Enterprise
Starts at $3,600/mo for Marketing Hub (5 seats), $150/mo per Sales/Service seat, etc.; annual upfront; onboarding ($3,500-$7,000); 5,000 Credits/mo; custom objects, advanced governance
Custom
Freshworks Pricing
Free
Free
Growth
$18.00/mo
Pro
$47.00/mo
Enterprise
$83.00/mo
HubSpot
Pros
- Very easy to use even for first-time users with intuitive interface
- Powerful automation streamlines sales and marketing tasks
- Excellent integration with other tools and within hubs
- Generous free tier with core CRM and limited marketing tools
- Responsive customer support and onboarding resources
Cons
- High cost for Professional/Enterprise tiers with onboarding fees
- Complex pricing structure based on seats, contacts, credits
- Steep learning curve for advanced workflows and reporting
- Frequent UI updates can be disruptive
- Limited customization in lower tiers
Freshworks
Pros
- Generous free plan
- High user ratings
- Intuitive interface
- Strong AI capabilities
- Affordable pricing
- Excellent integrations
- Responsive support
- Omnichannel communication
Cons
- Limited customization on lower plans
- Single pipeline in Growth
- AI advanced features Enterprise-only
- Can get pricey for large teams
- Some features as add-ons
- Learning curve for advanced workflows
- Reporting limitations in base plans
The Verdict
HubSpot and Freshworks are neck and neck — both score within a fraction of each other on our DuelStack rating. HubSpot stands out for very easy to use even for first-time users with intuitive interface, while Freshworks edges ahead on generous free plan. On budget alone, HubSpot wins (starts at $20/mo). Either is a solid choice — pick the one that fits your workflow.