Feature Comparison
| Feature | Omnisend | Brevo |
|---|---|---|
| A/B testing | ✓ | ✓ |
| AI content tools | ✓ | ✓ |
| Analytics & reporting | ✓ | ✓ |
| CRM integration | ✗ | ✓ |
| Drag-and-drop editor | ✓ | ✓ |
| E-commerce integration | ✓ | ✓ |
| Email automation | ✓ | ✓ |
| Free plan | ✓ | ✓ |
| Landing pages | ✗ | ✓ |
| SMS marketing | ✓ | ✓ |
| Segmentation | ✓ | ✓ |
| Signup forms | ✓ | ✓ |
Omnisend Pricing
Free
Up to 500 emails/month to max 250 contacts
Free
Standard
Starts at $16/mo; scales by billable contacts (e.g. contacts x 12 emails/mo); use pricing calculator at omnisend.com/pricing
$16.00/mo
Pro
Starts at $59/mo; unlimited emails, SMS credits = monthly cost; scales by contacts
$59.00/mo
Custom
For 150k+ contacts; contact sales
Custom
Brevo Pricing
Free
Free
Starter
$9.00/mo
Standard
$18.00/mo
Professional
$499.00/mo
Enterprise
Custom
Omnisend
Pros
- Intuitive interface easy for beginners with quick onboarding
- Seamless Shopify integration automating data sync
- Excellent responsive customer support
- Strong ROI from automations like cart recovery
- Generous free plan with all core features unlocked
- Cost-effective compared to Klaviyo for similar capabilities
Cons
- Limited template customization and design flexibility
- Domain verification process confusing for new users
- Reporting lacks depth in lower tiers
- Pricing scales quickly with growing contact lists
- Some bugs in integrations like WooCommerce staging
Brevo
Pros
- Generous free plan
- Unlimited contacts
- Multi-channel support (email/SMS/WhatsApp)
Cons
- Limited templates/customization
- Basic reporting on lower plans
The Verdict
Omnisend and Brevo are neck and neck — both score within a fraction of each other on our DuelStack rating. Omnisend stands out for intuitive interface easy for beginners with quick onboarding, while Brevo edges ahead on generous free plan. On budget alone, Brevo wins (starts at $9/mo). Either is a solid choice — pick the one that fits your workflow.