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Email Marketing Cost Calculator
How much will Mailchimp, ConvertKit, ActiveCampaign, Brevo, GetResponse, Constant Contact, AWeber, MailerLite, and Omnisend actually cost you? Adjust your subscriber count and see real prices side-by-side. Updated May 2026.
Estimates based on each tool's standard pricing tiers as of May 2026. Real-world costs may vary based on annual discounts, add-ons, and overages.
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For each subscriber count, we find the cheapest published plan that fits your list size on each platform. We use 2026 standard pricing tiers (no annual discounts, add-ons, or promotional rates). The DuelStack Score is our proprietary 1-10 quality rating that weights features, pricing value, pros/cons, and tier flexibility.
Frequently asked questions
How accurate is this email marketing cost calculator?
Estimates are based on each tool's published pricing tiers as of May 2026. We update the rates whenever a vendor changes pricing. Real-world cost may vary if you take an annual discount (typically 15-20% off), add SMS or transactional email, or exceed monthly send limits.
What is the cheapest email marketing tool?
It depends on your subscriber count. For under 1,000 subscribers, MailerLite, ConvertKit, and Mailchimp all offer free plans. From 1,000-10,000 subscribers, MailerLite and Brevo are typically cheapest. Above 25,000 subscribers, AWeber and MailerLite tend to win on price.
Why does email marketing pricing scale with subscribers?
Most platforms charge based on the size of your contact list because storage, deliverability monitoring, and infrastructure costs scale with active subscribers. Brevo is an exception — they charge by emails sent, not contacts stored.
Are there hidden costs I should watch out for?
Yes — overage fees if you exceed monthly send limits, premium add-ons (SMS, advanced analytics, priority support), and one-time setup fees on enterprise tiers. The price shown in this calculator is the headline subscription only.
Should I pick the cheapest option?
Not always. Use our DuelStack Score (also shown above) as a quality signal — it weights features, pricing value, pros/cons, and tier flexibility. The cheapest tool isn't always the best fit. See our full comparisons for deeper analysis.