Best of 2026

Best Email Marketing Tools

9 tools compared for marketers and creators

1

Mailchimp

Turn emails into revenue

7.3DS Score
Free PlanFrom $11/mo
FreeFree
Essentials$11.00
Standard$20.00
Premium$298.00
Reliable email deliverability with 99% rate
Intuitive drag-and-drop builder for quick campaigns
Generous free tier for beginners with basic features
Pricing scales steeply with contact list growth
Limited automation on lower tiers (e.g. 4 steps max on Essentials)
Visit Mailchimp →Full ReviewAlternatives
2

Omnisend

Ecommerce email and SMS marketing

7.2DS Score
Free PlanFrom $16/mo
FreeFree
Standard$16.00
Pro$59.00
CustomCustom
Intuitive interface easy for beginners with quick onboarding
Seamless Shopify integration automating data sync
Excellent responsive customer support
Limited template customization and design flexibility
Domain verification process confusing for new users
Visit Omnisend →Full ReviewAlternatives
3

Brevo

All-in-one platform for email, SMS, CRM & automation

7.1DS Score
Free PlanFrom $9/mo
FreeFree
Starter$9.00
Standard$18.00
Professional$499.00
EnterpriseCustom
Generous free plan
Unlimited contacts
Multi-channel support (email/SMS/WhatsApp)
Limited templates/customization
Basic reporting on lower plans
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4

AWeber

Powerfully-simple email marketing for small businesses

7.0DS Score
Free PlanFrom $12.49/mo
FreeFree
Lite$12.49
Plus$30.00
Done For You$20.00
Strong deliverability rates
Easy to use for beginners
Excellent customer support
Limited advanced automation
Higher pricing for features
Visit AWeber →Full ReviewAlternatives
5

ActiveCampaign

Grow your business with customer experience automation

6.6DS Score
From $15/mo
Starter$15.00
Plus$49.00
Pro$79.00
Enterprise$145.00
Powerful automation with 135+ triggers saves hours on complex workflows (G2 reviews)
Excellent segmentation enables highly targeted campaigns boosting engagement
Integrated CRM keeps sales and marketing aligned without extra tools
Steep learning curve for advanced automations requires time investment (419 G2 mentions)
Pricing scales quickly with contact list growth, expensive over 10k contacts
Visit ActiveCampaign →Full ReviewAlternatives
6

GetResponse

AI-powered email marketing, automation, landing pages, funnels, and webinars platform for business growth.

6.6DS Score
From $19/mo
FreeFree
Creator (1k contacts)$69.00
Starter (1k contacts)$19.00
Enterprise MAXFree
Marketer (1k contacts)$59.00
Ease of use with drag-and-drop editors
24/7 customer support
Unlimited emails on paid plans
Learning curve for advanced features
Some templates feel dated
Visit GetResponse →Full ReviewAlternatives
7

Constant Contact

All-in-one email marketing platform for small businesses: emails, social, SMS, automation.

6.4DS Score
From $12/mo
Lite$12.00
Premium$80.00
Standard$35.00
User-friendly interface
Strong support (phone/chat)
High deliverability
Pricing scales steeply with contacts
Limited automation in base plan
Visit Constant Contact →Full ReviewAlternatives
8

ConvertKit

The email platform built for creators

6.0DS Score
Free PlanFrom $39/mo
NewsletterFree
Creator$39.00
Pro$79.00
Generous free tier supporting up to 10,000 subscribers (Kit pricing)
Powerful visual automations and sequences praised in reviews (Capterra)
Excellent deliverability boosting open rates from 20% to 40% (Capterra review)
Prices scale significantly with subscriber count e.g. $39 to $199/mo for Creator 1k-25k subs (SendX)
Basic email templates lacking design flexibility (Capterra)
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9

beehiiv

The newsletter platform built for growth

6.0DS Score
Free PlanFrom $49/mo
LaunchFree
Scale$49.00
Max$109.00
EnterpriseCustom
User-friendly interface makes newsletter creation straightforward (G2 reviews)
Robust built-in monetization including ads and 0% rev share (Capterra reviews)
Powerful growth tools like referrals grow audience 2.75x faster (beehiiv.com)
Pricing jumps steeply from free to paid plans, expensive for small lists (Capterra)
Limited design customization and preview options in editor (G2)
Visit beehiiv →Full ReviewAlternatives

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