Comparison
MailchimpvsConstant Contact
Feature Comparison
| Feature | Mailchimp | Constant Contact |
|---|---|---|
| A/B testing | ✓ | ✓ |
| AI content tools | ✓ | ✓ |
| Analytics & reporting | ✓ | ✓ |
| CRM integration | ✓ | ✓ |
| Drag-and-drop editor | ✓ | ✓ |
| E-commerce integration | ✓ | ✓ |
| Email automation | ✓ | ✓ |
| Free plan | ✓ | ✗ |
| Landing pages | ✓ | ✓ |
| SMS marketing | ✓ | ✓ |
| Segmentation | ✓ | ✓ |
| Signup forms | ✓ | ✓ |
Mailchimp Pricing
Free
250 contacts, 500 monthly sends (250/day), 1 seat, 1 audience, basic templates, no automation/scheduling/A/B, 30-day email support
Free
Essentials
Starts at ~500 contacts, scales with contacts up to 50k, 10x sends, 3 seats/audiences, basic automation, A/B testing, 24/7 support
$11.00/mo
Standard
Starts at ~500 contacts, scales to 100k, 12x sends, 5 seats/audiences, advanced automation, dynamic content, send time optimization, 1 onboarding session
$20.00/mo
Premium
Starts at 10k contacts, scales to 200k+, 15x sends, unlimited seats/audiences, priority phone support, multivariate testing, 4 onboarding sessions
$298.00/mo
Constant Contact Pricing
Lite
$12.00/mo
Standard
$35.00/mo
Premium
$80.00/mo
Mailchimp
Pros
- Reliable email deliverability with 99% rate
- Intuitive drag-and-drop builder for quick campaigns
- Generous free tier for beginners with basic features
- Over 300 integrations for seamless workflows
- Strong audience segmentation for targeted messaging
- Comprehensive reporting on opens clicks and revenue
Cons
- Pricing scales steeply with contact list growth
- Limited automation on lower tiers (e.g. 4 steps max on Essentials)
- Poor customer support without phone access below Premium
- Includes inactive/cleaned contacts in billing limits
- Steep learning curve for advanced features
- Cluttered interface for complex workflows
Constant Contact
Pros
- User-friendly interface
- Strong support (phone/chat)
- High deliverability
- Affordable starter plans
- List building tools
- Mobile app
Cons
- SMS US-only
- Pricing scales steeply with contacts
- Limited automation in base plan
- A/B testing subject-only
- No perpetual free plan
- Limited customization
The Verdict
Mailchimp takes this one with a DuelStack Score of 7.3/10 vs 6.4/10. It particularly excels at reliable email deliverability with 99% rate. That said, Constant Contact is the better pick if you need user-friendly interface.