It's a tie
MailchimpvsBrevo
Mailchimp and Brevo are neck and neck — both score within a fraction of each other on our DuelStack rating. Mailchimp stands out for reliable email deliverability with 99% rate, while Brevo edges ahead on generous free plan. On budget alone, Brevo wins (starts at $9/mo). Either is a solid choice — pick the one that fits your workflow.
Mailchimp
Brevo
Feature Comparison
| Feature | Mailchimp | Brevo |
|---|---|---|
| A/B testing | ✓ | ✓ |
| AI content tools | ✓ | ✓ |
| Analytics & reporting | ✓ | ✓ |
| CRM integration | ✓ | ✓ |
| Drag-and-drop editor | ✓ | ✓ |
| E-commerce integration | ✓ | ✓ |
| Email automation | ✓ | ✓ |
| Free plan | ✓ | ✓ |
| Landing pages | ✓ | ✓ |
| SMS marketing | ✓ | ✓ |
| Segmentation | ✓ | ✓ |
| Signup forms | ✓ | ✓ |
Brevo Pricing
Mailchimp
Pros
- Reliable email deliverability with 99% rate
- Intuitive drag-and-drop builder for quick campaigns
- Generous free tier for beginners with basic features
- Over 300 integrations for seamless workflows
- Strong audience segmentation for targeted messaging
- Comprehensive reporting on opens clicks and revenue
Cons
- Pricing scales steeply with contact list growth
- Limited automation on lower tiers (e.g. 4 steps max on Essentials)
- Poor customer support without phone access below Premium
- Includes inactive/cleaned contacts in billing limits
- Steep learning curve for advanced features
- Cluttered interface for complex workflows
Brevo
Pros
- Generous free plan
- Unlimited contacts
- Multi-channel support (email/SMS/WhatsApp)
Cons
- Limited templates/customization
- Basic reporting on lower plans
Why we landed here
Mailchimp and Brevo are neck and neck — both score within a fraction of each other on our DuelStack rating. Mailchimp stands out for reliable email deliverability with 99% rate, while Brevo edges ahead on generous free plan. On budget alone, Brevo wins (starts at $9/mo). Either is a solid choice — pick the one that fits your workflow.
The DuelStack Score (1–10) weights feature breadth (25%), pricing value (25%), pros/cons ratio (20%), tier flexibility (15%), and maturity + user rating (15%). Last updated June 2026.
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Frequently asked questions
Which is better, Mailchimp or Brevo?
Mailchimp and Brevo are neck and neck — both score within a fraction of each other on our DuelStack rating. Mailchimp stands out for reliable email deliverability with 99% rate, while Brevo edges ahead on generous free plan. On budget alone, Brevo wins (starts at $9/mo). Either is a solid choice — pick the one that fits your workflow.
How much does Mailchimp cost vs Brevo?
Mailchimp offers a free plan. Brevo offers a free plan.
Does Mailchimp have a free plan?
Yes, Mailchimp offers a free plan with limited features.
Does Brevo have a free plan?
Yes, Brevo offers a free plan with limited features.