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SEO

Ahrefs

Everything you need to rank higher and get more traffic

6.4/10★ 4.6/5Free plan availablepaid-only

Ahrefs is an all-in-one SEO platform providing backlink analysis, keyword research, site audits, rank tracking, and competitor insights powered by one of the largest link indexes. It's designed for SEO professionals, agencies, and marketing teams optimizing for search and AI visibility. Free Webmaster Tools offer limited access for site owners, while paid tiers scale from solo users to enterprises.

Visit Ahrefs →

Key Features

✓
AI features
✓
API access
✓
Backlink analysis
✓
Competitor analysis
✓
Content optimization
✗
Free plan
✓
Keyword research
✗
Local SEO
✓
Rank tracking
✓
Reporting
✓
SERP analysis
✓
Site audit

Pricing

Ahrefs Free
Free
Limited access to Site Explorer & Site Audit for website owners.
Starter
$29.00/mo
Search trends and competitor analysis basics.
Lite
$129.00/mo
1 user, 5 projects, 750 tracked keywords, 100k crawl credits.
Standard
$249.00/mo
1 user, 20 projects, 2k tracked keywords, 500k crawl credits.
Advanced
$449.00/mo
1 user, 50 projects, 5k tracked keywords, 1.5M crawl credits.
Enterprise
$1499.00/mo
From 3 users, 100 projects, 10k keywords, 5M crawl credits.

Pros

  • +Industry-leading backlink database and analysis
  • +Accurate keyword research with traffic potential estimates
  • +Comprehensive site audits identifying 170+ issues
  • +Generous limits on verified own sites even free plan
  • +Intuitive interface with clean navigation
  • +Excellent for competitor keyword and content gap analysis

Cons

  • −High pricing especially for small teams and freelancers
  • −Credit system on lower plans limits heavy usage
  • −Steep learning curve for beginners with overwhelming data
  • −No free trial, restrictive refund policy
  • −Slow data refresh rates on rank tracking for lower plans

Compare Ahrefs vs...

AhrefsvsFrase.ioAhrefsvsMangoolsAhrefsvsSE RankingAhrefsvsSemrushAhrefsvsSurfer SEO
See all Ahrefs alternatives →Full Ahrefs pricing breakdown →

Frequently asked questions

What is Ahrefs?

Ahrefs is an all-in-one SEO platform providing backlink analysis, keyword research, site audits, rank tracking, and competitor insights powered by one of the largest link indexes. It's designed for SEO professionals, agencies, and marketing teams optimizing for search and AI visibility. Free Webmaster Tools offer limited access for site owners, while paid tiers scale from solo users to enterprises.

How much does Ahrefs cost?

Ahrefs offers a free plan. Paid plans start at $29/month.

Does Ahrefs have a free plan?

Yes, Ahrefs offers a free plan.

What are the best Ahrefs alternatives?

Top alternatives compared with Ahrefs include Frase.io, Mangools, SE Ranking.