Feature Comparison
| Feature | Webflow | Wix |
|---|---|---|
| AI website builder | ✗ | ✓ |
| Analytics | ✓ | ✓ |
| App/plugin marketplace | ✓ | ✓ |
| Blogging | ✓ | ✓ |
| Custom code access | ✓ | ✓ |
| Custom domain | ✓ | ✓ |
| Drag-and-drop editor | ✓ | ✓ |
| E-commerce built-in | ✓ | ✓ |
| Free plan | ✓ | ✓ |
| Mobile-responsive templates | ✓ | ✓ |
| SEO tools | ✓ | ✓ |
| SSL included | ✓ | ✓ |
Webflow Pricing
Starter
2 pages, 50 CMS items, 1GB bandwidth, webflow.io subdomain
Free
Basic
150 pages, 10GB bandwidth, no CMS
$14.00/mo
CMS
2,000 CMS items, 50GB bandwidth
$23.00/mo
Business
10,000 CMS items, 100GB bandwidth
$39.00/mo
Enterprise
Custom limits, enterprise security
Custom
Ecommerce Standard
500 ecommerce items, 2% transaction fee
$29.00/mo
Ecommerce Plus
5,000 ecommerce items, 0% fee
$74.00/mo
Ecommerce Advanced
15,000 ecommerce items, 0% fee
$212.00/mo
Wix Pricing
Enterprise
Free
Light
$17.00/mo
Core
$29.00/mo
Business
$39.00/mo
Business Elite
$159.00/mo
Webflow
Pros
- Full creative control without coding for designers
- Excellent performance and SEO capabilities
- Intuitive CMS for non-technical content editors
- Fast publishing and staging workflows
- Integrates well with Figma and Relume
- Scalable from landing pages to complex sites
Cons
- Steep learning curve for beginners
- Pricing gets expensive with multiple sites and seats
- Complex pricing structure with site and workspace plans
- Ecommerce features basic compared to Shopify
- Occasional UI bugs and style override issues
Wix
Pros
- User-friendly interface
- Extensive templates
- Excellent performance
- Responsive support
- All-in-one platform
- Fast setup
- Secure hosting
- Great for beginners
Cons
- No phone support
- Can't switch templates
- Limited storage on basic plans
- Higher pricing
- Not transferable
- Scalability limits
- Slow with many apps
- Proprietary platform
The Verdict
Webflow takes this one with a DuelStack Score of 7.1/10 vs 6.4/10. It particularly excels at full creative control without coding for designers. That said, Wix is the better pick if you need user-friendly interface.