Our pick
HeyGen
DuelStack Score 6.1/10 vs Pictory 5.7/10
Try HeyGen →Or evaluate Pictory — full comparison below.
HeyGen
Rating4.8/5
Starting PriceFree
Modelfreemium
Pictory
Rating4.6/5
Starting Price$29/mo
Modelfree-trial
Feature Comparison
| Feature | HeyGen | Pictory |
|---|---|---|
| AI avatars | ✓ | ✗ |
| API access | ✓ | ✗ |
| Auto captions | ✓ | ✓ |
| Brand kit | ✓ | ✓ |
| Export to social | ✓ | ✓ |
| Multi-language | ✓ | ✓ |
| Screen recording | ✗ | ✗ |
| Stock media | ✓ | ✓ |
| Team collaboration | ✓ | ✓ |
| Templates | ✓ | ✓ |
| Text-to-video | ✓ | ✓ |
| Video editing | ✓ | ✓ |
HeyGen Pricing
Free
3 videos per month; Videos up to 1 min; Access to Avatar IV and Video Agent; Standard video processing; 500+ Stock Digital Twins; 1 Custom Digital Twin; 30+ languages
Free
Creator
600 credits; Videos up to 30 mins; 1080p video export; Extended Avatar IV video generation; Fast video processing; Unlimited Photo Avatars; Watermark removal; Voice Cloning; Advanced AI models (image & videos); 175+ languages and dialects; Credit rollovers
$29.00/mo
Pro
See what you can get with 1,000 credits; Videos up to 30 mins; 4K video export; Extended Avatar IV video generation; Faster video processing; Unlimited Photo Avatars; Watermark removal; Customizable monthly usage; Edit & proofread translation script
$49.00/mo
Business
Additional Seats are $20/seat; 1,500 credits; Videos up to 60 mins; 4k video export; Faster video processing; 2x more concurrency than Pro; 5 Custom Digital Twins; Scale your brand and centralize assets; SAML/ SSO; Centralized billing; Flexible top-up or auto-reload credits; Add team members for $20/seat/month; Workspace collaboration; Video draft commenting & editing; Invites & team management; Interactive Video (Quizzes, Links, more); SCORM Export; LMS Integrations; Integrations with n8n, Make
$149.00/mo
See HeyGen plans →Pictory Pricing
Starter
1 seat, 5GB storage, 200 mins/mo, 720p resolution, 1 Brand Kit
$29.00/mo
Professional
1 seat, 20GB storage, 600 mins/mo, 1080p resolution, 5 Brand Kits, video summarization
$59.00/mo
Team
3+ seats, 100GB storage, 1800 mins/mo, 1080p, 10 Brand Kits, team collaboration
$199.00/mo
See Pictory plans →HeyGen
Pros
- Intuitive interface turns scripts into pro videos in minutes
- Realistic AI avatars with natural lip-sync save production time
- Scales multilingual content for global marketing and sales
Pictory
Pros
- Quickly generates full videos from scripts with auto-captions and subtitles
- High-quality stock footage from Getty and Storyblocks matches context well
- Saves hours on editing for social media Reels and Shorts
Why we landed here
HeyGen takes this one with a DuelStack Score of 6.1/10 vs 5.7/10.
How we score this comparison
The DuelStack Score (1–10) weights feature breadth (25%), pricing value (25%), pros/cons ratio (20%), tier flexibility (15%), and maturity + user rating (15%). Last updated June 2026.
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Frequently asked questions
Which is better, HeyGen or Pictory?
Based on our analysis, HeyGen is the better pick. HeyGen takes this one with a DuelStack Score of 6.1/10 vs 5.7/10.
How much does HeyGen cost vs Pictory?
HeyGen offers a free plan. Pictory starts at $29/month.
Does HeyGen have a free plan?
Yes, HeyGen offers a free plan with limited features.
Does Pictory have a free plan?
Pictory does not offer a free plan, but pricing starts at $29/month.